"Zip" programs that can compress multiple files into one smaller .zip file are fairly popular for downloads since the fewer bytes you have to download the faster it will download. But how do you compress files? Files are made up of ones and zeros, which can't be squished like clothes into a tight suitcase.
Think about file compression working like this: If someone asked you what the lyrics to "99 bottles of beer on the wall" were, you would tell them:
"The song goes '99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall', and then you repeat the lyrics with a number one less than the previous time."
The above sentence has 42 words in it. You wouldn't tell the person literally the entire song (which has 2,376 words in it). The reason you don't have to recite the full song is because of the song's repetition. Repetition makes compression possible. We've achieved a 98% compression rate (counting by the word amount) with the description of the lyrics over the literal lyrics (42 words vs. 2,376 words), even though both detail exactly the same song.