I've written an article for OpenSource.com called APIs, not apps: What the future will be like when everyone can code, where I write about a coming future where programming ability is in the hands of everyone.

Excerpt:

Despite this hype, I do think that coding will become a more widespread and routine skill in the years to come. Programmable technology will continue to pervade more parts of our life, computers will continue to become more accessible to a wider population, and the world will continue to become more complex. Understanding coding (and debugging) will naturally go with it.

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These are areas where non-programmers can significantly boost their productivity by learning to code. This is different from everyone becoming a software engineer. When I say learn to code, I don't mean develop software professionally. Almost every adult has a driver's license, but only a minority are cab drivers or NASCAR racers.

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Universal coding literacy doesn't increase the supply of web services so much as increase the sophistication in how web services are used. Programming—by which I mean being able to direct a computer to access data, organize it, and then make decisions based on it— will open up not only a popular ability to make more of online services, but also to demand more.